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Annie's® Introduces Microwavable Mac & Cheese Cup Made with Organic Ingredients
Macaroni & Cheese Microwavable Cups brings goodness to a family favorite any time of day

BERKELEY, Calif., June 10, 2013 /PRNewswire/ -- Annie's (NYSE: BNNY) is expanding its top selling line of macaroni & cheese products with the introduction of three Macaroni & Cheese Microwavable Cups, available in Real Aged Cheddar, White Cheddar and Gluten Free Rice Pasta & Cheddar. One of the first microwavable cups with macaroni & cheese made with high quality organic and natural ingredients, Annie's latest product delivers the great taste families expect from Annie's.

"Annie's has always been committed to offering convenient and wholesome meals and snacks," said Sarah Bird, Chief Mom Officer for Annie's. "We're continuing that tradition by bringing easy-to-make microwavable mac and cheese cups to snack time, lunch time and dinner tables everywhere, as we recognize today's families are busy and sometimes need quick meal solutions."

The single- and two-pack varieties will be available at retailers nationwide this summer. Annie's Macaroni & Cheese Microwavable Cups are made with 100 percent real, rBST-free+ cheese, and without artificial flavors, synthetic colors or preservatives. Both the White Cheddar and Real Aged Cheddar flavors are made with organic pasta and the Real Aged Cheddar flavor has eight grams of whole grains per serving.  A gluten free variety is also available, which is made with rice pasta.  

Annie's is a leading provider of natural and organic alternatives to traditional comfort foods. Additional Annie's pasta products include Organic Shells and White Cheddar, Classic Macaroni & Cheese, Bernie's Farm Macaroni & Cheese (new), Gluten Free Microwaveable Mac & Cheese with Real Aged Cheddar, and Deluxe Real Aged Cheddar Macaroni & Cheese.

About Annie's
Annie's (NYSE: BNNY) is a natural and organic food company that offers great-tasting products in large packaged food categories. Annie's products are made without artificial flavors, synthetic colors, and preservatives regularly used in many conventional packaged foods. Additionally, Annie's sources ingredients so as to avoid synthetic growth hormones and genetically modified food ingredients. Today, Annie's offers over 135 products and is present in over 26,500 retail locations in the United States and Canada. Founded in 1989, Annie's is committed to operating in a socially responsible and environmentally sustainable manner. For more information, visit

+No significant difference has been shown between milk derived from rBST-treated and non rBST-treated cows

Media Contact:
Heather Norton
Access Communications

SOURCE Annie’s