Mission Statement

Our mission is to cultivate a healthier, happier world by spreading goodness through nourishing foods, honest words and conduct that is considerate and forever kind to the planet. We have focused on building a successful and growing business in pursuit of our mission. Our corporate motto is Eat Responsibly—Act Responsibly. We offer great-tasting, high-quality natural and organic foods, while striving to act in a socially responsible and environmentally sustainable manner. We are committed to growing our business and profitability, while staying true to our mission and core values.

Our corporate culture is anchored by the following core values:
  • Annie’s is real, authentic and trusted by consumers. As a company, we strive to build upon this legacy with every decision we make.
  • Annie’s makes products that taste great and delight our consumers.
  • Annie’s uses simple, natural and organic ingredients.
  • Annie’s sources from places and people we trust, with an emphasis on quality and environmental sustainability.
  • Annie’s is socially responsible, and we spread awareness and act as a positive role model for consumers and other businesses.
  • Annie’s and its valued employees treat consumers, customers, suppliers, stockholders and each other with the same high degree of respect, fairness and honesty that we expect of others.
These core values are integrally woven into our culture and serve as important guiding principles for our strategies and business decisions. Over many years, our commitment to these core values has helped us build a brand consumers trust. We believe this trust is our most important asset. We believe the more consumers trust us, the more willing they are to support our brand by purchasing our current products, trying our new products and recommending them to their friends and family. We believe that our culture has been, and we expect it will remain, a source of competitive advantage.

We believe we have a responsibility to the planet and its people. We have a commitment to minimizing our environmental impact, which we refer to as reducing our bunny footprint. To that end, we engage in a number of programs and partnerships supporting our communities by encouraging sustainability and providing financial and in-kind support to organizations committed to healthy foods and environmental sustainability. We believe that our consumers and organic and natural suppliers value the efforts we make in the areas of social responsibility and environmental sustainability, including:

  • Grants for Gardens, a program that offers small grants to community gardens, school gardens and other educational programs that educate children about the origins and benefits of healthy food.
  • Cases for Causes, one of our oldest grassroots programs, which provides schools and non-profit organizations with free cases of our products.
  • Sustainable Agriculture Scholarships, which provide financial assistance to students committed to studying sustainable and organic agriculture.
We also provide financial support to organizations that promote organic farming and advocacy.